ASICS: The Move
Brand
Date
May 2023
Description
ASICS presents 'The Move', a commercial project highlighting the brand's latest footwear through a series of dynamic, live-action sequences. The film focuses on the interaction between product and environment, capturing the footwear in motion during everyday tasks like lifting furniture and navigating indoor spaces. Produced by Golden Projects, the campaign utilizes natural light to emphasize the specific textures of the trainers, including the speckled midsoles and pattern details. The approach maintains clean, intentional framing to ground the sportswear in an accessible, domestic setting.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Navy
Crimson
Background
Hallway
Context
TVC / TV Commercial
Associated creatives
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