ASICS
SS22 Sonoma 15-50
Brand
ProjectSS22 Sonoma 15-50
Date
Aug 2022
Description
ASICS channels an outdoor-inspired aesthetic for the SS22 Sonoma 15-50 campaign. Developed by Adam Studios, the project highlights the technical silhouette of the footwear through an editorial lens that focuses on natural textures and exploration. The imagery leans into a clean, earthy palette, utilizing natural light and golden hour settings to emphasize the multi-panel construction of the sneakers. Production company Ground Work assisted in capturing the diverse group in various candid, outdoor-centric landscapes, ranging from expansive grassy meadows to intimate wooded settings.
Style
Horizontal, Commercial, Earthy
Techniques
Natural light
Background
Park
Context
Advertising Campaign
Associated creatives
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