Logo

ASICS: SS22 Sonoma 15-50

Brand
ASICS
Date

Aug 2022

Description

ASICS highlights its Sonoma 15-50 silhouette in this fashion campaign, which centers on themes of collaborative outdoor exploration. Created by Adam Studios and produced by Ground Work, the imagery places the trail-ready footwear within rugged, natural settings including expansive grassy fields and wooded environments. The project channels an editorial outdoor lifestyle aesthetic, utilizing clean, earthy compositions to showcase the technical layering of the apparel alongside the footwear. Featuring natural light and a warm color palette, the series focuses on the multi-panel construction and textures of the sneakers as they interact with weathered, rustic surfaces.

Style

Horizontal, Commercial, Earthy

Techniques

Natural light

Background

Park

Context

Advertising Campaign

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by