ASICS: Runner's High
Brand
Date
Mar 2024
Description
ASICS Runner's High is an athletic commercial produced by STADIUM that explores the sensory experience of movement. The project captures runners across varied terrain, moving from illuminated stadiums and narrow urban corridors to dense forest paths. The execution relies on dynamic tracking shots and aerial perspectives to highlight the performance of athletic footwear and apparel in motion. Utilizing cinematic action techniques and gritty atmospheric lighting, the film transitions between the muted tones of dusk, artificial street lighting, and natural canopy light.
Style
Horizontal, Action, Cinematic, Gritty
Techniques
Drone footage
Industries
Color
Charcoal
Scarlet
Context
Brand Film / Corporate Video
Associated creatives
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