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ASICS: Move Your Body, Move Your Mind Tennis

Brand
ASICS
Date

Jan 2026

Description

ASICS explores the connection between physical activity and mental wellbeing in the Move Your Body, Move Your Mind Tennis campaign. The spot highlights the intersection of tennis culture and personal performance through a series of casual and competitive scenes set on a bright outdoor court. Produced by TRAKTOR with creative work from agency AGIT8, the film utilizes live-action technique and warm natural light to ground the narrative in an authentic sporting environment. The production features a focused color grade to showcase the latest tennis apparel, supported by sound design from King Lear and Wake The Town, and post-production work by Studio RM and Final Cut London.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries
Tennis
Color
Hot Pink
Olive
Background

Sports Venue

Context

Advertising Campaign

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