ASICS: Move Your Body, Move Your Mind Running

Jan 2026

ASICS presents 'Move Your Body, Move Your Mind Running', a commercial campaign that explores the intersection of professional routine and physical activity. The film features a central subject transitioning from a corporate office setting into an active run through dense city environments, such as flower markets and busy pedestrian thoroughfares. The project leans into a clean, cinematic aesthetic, relying on natural light to capture the grit and rhythm of the urban landscape. Directed by TRAKTOR, the spot prioritises a live-action technique to ground its narrative in authentic movement. Post-production work from Final Cut London and Studio RM, combined with sound design by Wake The Town and King Lear, emphasises the connection between kinetic energy and mental clarity.

Horizontal, Commercial, Clean

Natural light

Street

Advertising Campaign, TVC / TV Commercial