ASICS: Mind's Best Friend

May 2025

ASICS explores the connection between movement and mental clarity in 'Mind's Best Friend.' The commercial leans into cinematic visuals, capturing the spirited energy of a Samoyed navigating a rural landscape. Shot with extensive drone footage, the film utilizes natural light to contrast the expansive, snow-capped mountain backdrop with the tactile details of a rustic farm. The production was steered by Golin, with physical production led by INK and service support from Division Film, Slovenia. Post-production and VFX were managed by a collective including The Assembly Rooms, Rascal Studio, and ELMNTL, while sound design was provided by Sounds Good Audio.

Horizontal, Cinematic, Warm

Natural light, Drone footage

Meadow

TVC / TV Commercial