ASICS: Mind Games - BTS
Brand
Date
Apr 2025
Description
ASICS Mind Games - BTS offers a glimpse into the production process of the broader Mind Games project. Captured in a studio environment, the behind-the-scenes footage highlights the collaboration between the camera operators, production crew, and talent under specific lighting conditions. The project features creative direction by Neil Dawson & Co., with production duties managed by Bangerz&Nash and WPA. The execution utilizes a live-action technique, framed with cinematic teal and warm overhead lighting to establish the mood on set.
Style
Horizontal, Cinematic, Cool
Industries
Color
Jet Black
Navy
Background
Office
Context
Backstage / Behind the Scenes
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.