ASICS
Mind Games - BTS
Brand
ProjectMind Games - BTS
Date
Apr 2025
Description
ASICS Mind Games - BTS offers a glimpse into the production process of the broader Mind Games campaign. Filmed in a controlled studio environment, the behind-the-scenes footage reveals the collaboration between production houses Bangerz&Nash and WPA, with creative direction provided by Neil Dawson & Co. The project captures a live-action technique, focusing on the technical coordination required to achieve a cinematic aesthetic. The studio setup utilizes deliberate teal and warm overhead lighting to establish a mood, with the footage documenting the interplay between directors, camera operators, and talent on the set.
Style
Horizontal, Cinematic, Cool
Industries
Sportswear
Color
Jet Black
Navy
Background
Office
Context
Backstage / Behind the Scenes
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