ASICS Mind Games - BTS offers a glimpse into the production process of the broader Mind Games project. Captured in a studio environment, the behind-the-scenes footage highlights the collaboration between the camera operators, production crew, and talent under specific lighting conditions.
The project features creative direction by Neil Dawson & Co., with production duties managed by Bangerz&Nash and WPA. The execution utilizes a live-action technique, framed with cinematic teal and warm overhead lighting to establish the mood on set.
