ASICS: Lace Up Australia (Paris Olympics)
Brand
Date
Jan 2026
Description
ASICS highlights the Australian Olympic team in the Lace Up Australia campaign, a commercial video production by Chisel. The project captures athletes across various disciplines as they prepare for the Paris Games, blending training sequences with moments of competition. The cinematography uses live-action techniques to frame the team in their green and gold uniforms, moving between aerial views of stadiums and low-angle shots on the track. The aesthetic leans into a gritty tone, using slow motion to focus on the movement of runners and javelin throwers on sports fields under overcast daylight conditions.
Style
Horizontal, Commercial, Action, Gritty
Techniques
Slow motion
Industries
Color
Golden Yellow
Crimson
Jet Black
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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