ASICS
Lace Up Australia (Paris Olympics)
Brand
Date
Jan 2026
Description
ASICS highlights the journey of Australian athletes in the build-up to the Paris Olympics through this commercial campaign. The film features a variety of sporting disciplines, including track running, javelin, and rugby, captured across high-intensity training environments. Produced by Chisel, the commercial utilizes live-action technique and slow motion to emphasize the focus and physical demands of the athletes. The cinematography moves between wide aerial shots of sports grounds and intimate close-ups of footwear, grounding the narrative in the movement and grit of the competition.
Style
Horizontal, Commercial, Action, Gritty
Techniques
Slow motion
Industries
Sportswear
Color
Golden Yellow
Crimson
Jet Black
Background
Sports Venue
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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