ASICS
GEL-NIMBUS 25
Brand
ProjectGEL-NIMBUS 25
Date
Jan 2026
Description
ASICS presents a technical look at the development of the GEL-NIMBUS 25 footwear line. The project features a commercial video narrative that explores the intersection of design engineering and urban utility. Moving between studio workspace environments and outdoor street scenes, the footage captures the prototyping process. The visual story highlights technical sketches, sole components, and finished sneakers under natural light. Production for the project was provided by Chisel.
Style
Horizontal, Commercial
Industries
Sportswear
Context
Brand Film / Corporate Video
Associated creatives
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