ASICS: GEL-NIMBUS 25
Brand
Date
Jan 2026
Description
ASICS presents a detailed look at the GEL-NIMBUS 25, documenting the engineering and design process behind their latest footwear release. The commercial video shifts between urban street scenes and the internal development environment, where technical sketches and sole molds are displayed alongside final products. Produced by Chisel, the footage leans into a clean, modern aesthetic. The studio sequences utilize natural light to showcase the components and workspace, anchoring the narrative in the technical evolution of cushioning technology.
Style
Horizontal, Commercial
Industries
Context
Brand Film / Corporate Video
Associated creatives
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