Arsenal FC, WhatsApp, Facebook

It’s Official

Brands

Date

Apr 2026

Description

This dynamic campaign for Arsenal FC, in collaboration with WhatsApp and Facebook, visualises the intersection of global football fandom and digital connectivity. The project leans into a mix of live-action technique and cinematic aerials, contrasted with grainy, archival-style match footage that grounds the digital narrative in heritage. The visual approach uses integrated VFX to overlay social media interfaces and voice notes onto scenes of fans in New York and beyond. Directed by the team at Strike Anywhere, the work bridges physical community spaces with online engagement, supported by sound design from Max Cooper and New Math Music.

Style

Horizontal, Action, Cinematic, Warm, Grainy

Techniques

VFX / visual effects

Industries

Basketball

Color

Crimson

Pure White

Jet Black

Background

Street