Brand
ProjectA|X SS25

Armani Exchange A|X SS25 2025
Associated creatives
Tags
Description
This image from the Armani Exchange SS25 campaign, photographed by Mauro Maglione with fashion editing and styling by Marc Goehring, features a male model seated on a dark leather couch. The shirtless subject wears loose blue denim jeans, with a dark denim garment draped creatively across his shoulders and arms. Hair styling by Yuri Napolitano, makeup by Luciano Chiarello, and set design by Viola Vitali complete the production. The studio setting features angular white backdrops and dramatic lighting, casting sharp shadows across the scene with the Armani Exchange brand logo visible on the right.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Denim (60%)
Jet Black (40%)
Background
Set-dressed
Context
Advertising Campaign