Arket presents the SS24 collection, a campaign that leans into a minimalist aesthetic through a series of focused editorial and lookbook imagery. Photographer Frida My captures the collection’s emphasis on silhouette and fabric, utilizing soft studio lighting and neutral backdrops to highlight the structural details of the garments.
The series features model Ling Chen, styled by Tekla Knaust, in a collection defined by oversized tailoring and textured knitwear. The compositions maintain a clean, restrained visual language that emphasizes material quality, spanning from the precision of trench coats and blazers to the organic, tactile focus of the collection's footwear and knit-heavy silhouettes.
