Arket: S/S 24

Mar 2024

The Arket S/S 24 campaign presents a focused editorial exploration of the brand's seasonal collection. Photographed by Frida My, the visuals utilize a minimalist, clean aesthetic that highlights structured tailoring and relaxed silhouettes. The series captures model Ling Chen across a variety of studio and natural settings, emphasizing material textures ranging from crisp cotton and denim to supple leather and intricate knits. The project relies on soft, high-key studio lighting and neutral backdrops to maintain a consistent visual language. Beyond the core fashion imagery, the campaign includes tactile still-life compositions and beauty portraiture that draw attention to the collection's refined details and accessory lines. Hair styling by Josefin Gligic and makeup by Ignacio Alonso support the project's understated, polished look, while set design by Andreas Frienholt provides a structured environment that keeps the focus firmly on the collection.

Editorial, Vertical, Clean, Minimalist

Soft Light

White Seamless

Lookbook