Arket

Mar 2024

The Arket S/S 24 campaign channels a minimalist aesthetic, spotlighting the collection's focus on relaxed tailoring and neutral tones. Photographed by Frida My, the imagery leans into a clean, editorial look, using soft studio lighting to emphasize the textures of knitwear, leather, and denim against seamless neutral backdrops. Featuring model Ling Chen, the series captures a range of silhouettes, from oversized blazers and trench coats to precise fashion detail shots. The production team included hair stylist Josefin Gligic, makeup artist Ignacio Alonso, and set designer Andreas Frienholt, who together maintained a consistent visual language across both studio portraits and outdoor editorial compositions.

Editorial, Vertical, Clean, Minimalist

Soft Light

High Street Fashion

White Seamless

Lookbook