Arket
Arket - Women Ecom
Brand
ProjectArket - Women Ecom
Date
Nov 2024
Description
This e-commerce campaign for Arket focuses on the brand's latest women's collection, featuring model Saskia de Brauw. The imagery leans into a clean, minimalist aesthetic, utilising natural light to define the silhouettes of various black dresses and accessories against a stark, seamless studio background. Photographer Janneke Van der Hagen captures the collection with a focus on architectural form and texture. The project features styling by Columbine Smille, makeup by Regina Törnwall, and casting by Alexandra Sandberg.
Style
Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Background
White Seamless
Context
E-commerce / Product
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