This fashion e-commerce campaign for Arket focuses on clean lines and architectural silhouettes across a series of studio portraits. Featuring model Saskia de Brauw, the imagery leans into a minimalist aesthetic, utilizing a seamless white background to highlight garment texture and form.
Photographer Janneke Van der Hagen captures the collection with soft, even studio lighting. The project features styling by Columbine Smille, makeup by Regina Törnwall, and casting by Alexandra Sandberg, resulting in a series of vertical, commercial-style images that maintain a consistent focus on the brand's functional design language.
