Arket presents a focused menswear portrait series that prioritizes a clean, commercial aesthetic. The imagery highlights garment textures and drape through an approach centered on soft lighting and minimalist framing.
Captured by photographer Frida My, the project features model Timo Pan in a selection of seasonal shirting and trousers. Fashion Editor and Stylist Maria Barsoum provides the visual direction, resulting in an editorial presentation that emphasizes product clarity. The series employs a neutral palette and clean lines to maintain a straightforward, consistent look across the campaign.
