Arket
Arket Men S/S 24
Brand
ProjectArket Men S/S 24
Date
Mar 2024
Description
The Arket Men S/S 24 campaign introduces the season's menswear collection through a series of editorial portraits. Photographed by Misha Taylor, the visuals place model Abdoul Razak against a minimalist architectural backdrop of stone steps, leaning into a restrained aesthetic. The project emphasizes clean lines and tailoring, utilizing natural light to define the textures and silhouettes of the garments. The resulting imagery maintains a focus on the structural elements of the collection in an outdoor setting.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Cream
Background
Street
Context
Advertising Campaign
Associated creatives
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