Arket: Arket Men S/S 24

Mar 2024

For the Arket Men S/S 24 campaign, photographer Misha Taylor captures a series of editorial portraits that emphasise the collection's focus on structured tailoring. Set against an architectural stone backdrop, the imagery leans into clean, minimal composition to highlight the seasonal menswear silhouettes. The series features model Abdoul Razak, utilising natural light to define the textures of the outerwear and shirting. The project maintains a precise, understated visual language consistent with the brand's aesthetic across its high street fashion output.

Editorial, Vertical, Clean

Natural light

Street

Advertising Campaign