Arket

Jul 2024

Arket explores the intersection of design and functionality in its latest campaign featuring designer Mario Milana. The series highlights the brand's seasonal essentials through a collection of editorial portraits and lifestyle imagery that emphasize clean silhouettes and tactile fabrications. Photographed by Andy Massaccesi, the project leans into a warm, minimal aesthetic. The compositions utilize natural light to define the textures of both the garments and the architectural surroundings, ranging from neutral plaster interiors to urban stone facades. Styling by Mattias Karlsson complements this approach with a focus on layered basics, while grooming by Massimo Gamba and Martina D'andrea maintains a polished yet raw finish. The series captures the subject in a variety of settings that frame the apparel within a deliberate, focused narrative.

Editorial, Vertical, Warm, Clean

Natural light

High Street Fashion

Lookbook