Arket: Arket Essentials with Mario Milana
Brand
Date
Jul 2024
Description
Arket explores the intersection of personal aesthetic and utility in this series featuring designer Mario Milana. Captured by photographer Andy Massaccesi, the editorial project highlights the brand's essentials through a lens of quiet, architectural focus, moving between controlled interior settings and textured urban environments. The imagery employs natural light and a warm, clean colour palette to emphasize the tactile quality of the garments. Stylist Mattias Karlsson brings a refined approach to the wardrobe, while hair styling by Massimo Gamba and makeup by Martina D'andrea maintain a raw, authentic look throughout the series.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Context
Lookbook
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