Arket: ARKET & Barbour AW25
Brand
Date
Nov 2025
Description
Arket teams up with Barbour for an Autumn/Winter 2025 collaboration centered on durable, high-street fashion staples. The collection emphasizes tactile outerwear, focusing on waxed jackets, utility detailing, and weather-ready layering. Photographed by Hill & Aubrey, the campaign features model Agnes Lagercrantz. The imagery utilizes natural light to capture an earthy, moody coastal aesthetic, placing the garments against weathered timber cabins and rocky, moss-covered shorelines. The collection leans into functional silhouettes and traditional materials, blending Arket's minimalist sensibility with Barbour's heritage utility design.
Style
Editorial, Vertical, Moody, Earthy
Techniques
Natural light
Industries
Color
Off-Black
Background
Rocky Coast
Context
Advertising Campaign
Associated creatives
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