Arket
ARKET & Barbour AW25
Brand
ProjectARKET & Barbour AW25
Date
Nov 2025
Description
Arket and Barbour join forces for this AW25 collection, blending functional heritage outerwear with contemporary silhouettes. The campaign, captured by photographer duo Hill & Aubrey, leans into a muted, coastal aesthetic to showcase the collaboration’s tactile fabrications. Featuring model Agnes Lagercrantz, the imagery is defined by natural light and earthy tones. The series moves between the rugged, moss-covered textures of the shoreline and the architectural details of weathered wooden cabins, emphasizing the utility-focused design language of both brands through an editorial lens.
Style
Editorial, Vertical, Moody, Earthy
Techniques
Natural light
Industries
High Street Fashion
Color
Off-Black
Background
Rocky Coast
Context
Advertising Campaign
Associated creatives
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