Arket
Arket Autumn/Winter2024
Brand
ProjectArket Autumn/Winter2024
Date
Sep 2024
Description
The Arket Autumn/Winter 2024 menswear campaign highlights a seasonal transition through a series of studio-based editorial and commercial images. Photographers Deo Suveera and Pamela Dimitrov focus on sharp silhouettes and fabric layering, featuring model Teun van Stein in a variety of tailored overcoats, indigo denim, and wool accessories. The project channels a minimalist aesthetic, utilizing consistent studio lighting to emphasize the textures of leather, knitwear, and denim. With a clean, uncluttered visual language, the series prioritizes the construction and fit of the collection against neutral seamless backgrounds.
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