Arket: Arket Autumn/Winter2024
Brand
Date
Sep 2024
Description
The Arket Autumn/Winter 2024 collection is captured through a series of studio-based portraits and editorial shots. Centered on the minimalist tailoring and layered silhouettes of the season, the imagery focuses on the interplay of textiles, ranging from heavy wools and leather to classic indigo denim. Photographers Deo Suveera and Pamela Dimitrov utilize clean, soft lighting to emphasize the structural lines of the menswear. Model Teun van Stein fronts the series, showcasing a wardrobe that balances relaxed-fit staples with structured outerwear. The project adopts a restrained aesthetic, favoring a neutral colour palette and uncluttered backgrounds to highlight the commercial and editorial versatility of the garments.
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