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BrandAngel Islington
ProjectBrand Identity
Billboard in an underground station displaying two smiling women, with a motion blur of a train on the tracks.

Angel Islington Brand Identity 2024

Associated creatives

Campbell Hay
Campbell HayGraphic Design

Tags

billboard advertisingbillboardadvertisingtwo women laughingtwo womenwomen laughingunderground stationstation platform

Description

This image showcases a brand identity project by Campbell Hay for Angel Islington, presented as a large campaign billboard inside a London Underground station. The advertisement features two smiling women laughing together with text overlaid on the imagery. In the foreground, horizontal motion blur from a passing train streaks across the tracks, contrasting with the sharp station platform architecture and the iconic roundel sign visible on the wall. The composition captures a real-world OOH advertising context with clean commercial photography and graphic design integration.

Style

Horizontal, Commercial, Clean

Techniques

Long exposure

Industries

Vehicle Rental & Rideshare

Color

Jet Black (50%)
Pure White (50%)

Background

Transport Hub

Context

Out of Home (OOH)