Analog:Shift

Jan 2023

GrandArmy developed a comprehensive brand identity for luxury watch retailer Analog:Shift, bridging mid-century horological heritage with modern graphic design. The project spans visual systems including custom logotypes, motion graphics, and expansive print collateral, united by a minimalist and structural aesthetic. Central to the visual language is a focus on precision, utilizing clean vector typography, technical grid frameworks, and high-contrast color blocking. The identity integrates tactile elements like embossed leather goods and textured paper tags with dynamic, technical animations. This design suite highlights the intersection of archival detailing and contemporary brand expression through a methodical use of layout and archival-inspired monochrome illustration.

Horizontal, Commercial, Clean

Typography