the world’s largest music publisher

Sep 2026

Universal Music Publishing Group (UMPG) partnered with GrandArmy to develop a comprehensive brand identity system. The project encompasses a versatile visual language, integrating bold typography with vibrant color blocks, clean grid-based layouts, and minimalist graphic design across digital and physical touchpoints. Creative contributors GrandArmy, Ian Crane, and James Stuart executed a wide range of assets, including motion graphics, outdoor advertising, and editorial portraiture. The system leans into a modern corporate aesthetic, utilizing both serif and sans-serif typefaces to balance legibility with a high-contrast, professional tone. The identity is further expressed through kinetic motion design, featuring fluid vector animations and structured horizontal alignments that emphasize the publisher's role in the music industry.

Commercial, Horizontal

Music