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Numinus: Brand Identity

Brand
Numinus
Date

Aug 2023

Description

GrandArmy developed the brand identity for Numinus, a system defined by minimalist graphic design and a refined color palette of warm terracotta, muted purple, and earthy neutrals. The project spans diverse digital and physical touchpoints, including UI illustrations, motion graphics, and editorial print layouts that prioritize clean typography and negative space. The visual system integrates geometric line art and structured typography to communicate a cohesive narrative across touchpoints. From product packaging like custom candles and tote bags to digital platforms and outdoor environmental graphics, the design leans into a clean, intentional aesthetic. The identity utilizes natural light and a consistent warm gradient to unify its application across web and print media.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Context

Advertising Campaign

Associated creatives

GrandArmy
GrandArmyGraphic Design
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