Analog:Shift Brand Identity 2023

Description

Graphic design brand identity project created by GrandArmy for Analog Shift, featuring an arranged flat lay of colourful vintage watch specification tags and labels scattered across a textured green leather surface. Each paper tag displays bold typography detailing watch model names, millimeter sizes, circa dates, reference numbers, and item numbers. The composition is captured from a direct top-down perspective with crisp, clean lighting that emphasizes the paper texture and vibrant primary and secondary hues of the tags. The project showcases meticulous typography and archival detailing for the watch brand identity.

Style

Horizontal, Commercial, Minimalist

Techniques

Typography

Industries

Luxury Automotive

Color

Background

Metal Texture

Context

Advertising Campaign