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Amy Friend Set Design Ltd

Brand Identity
Brand
Amy Friend Set Design Ltd
ProjectBrand Identity
Date

Feb 2021

Description

Alex Hunting Studio crafted a comprehensive brand identity for Amy Friend Set Design Ltd, spanning both physical collateral and digital touchpoints. The project centers on a minimalist graphic system, utilizing a clean sans-serif typeface, tactile debossed textures, and a high-contrast color palette of red, black, and white. The collateral set features precisely arranged stationery and printed booklets, emphasizing architectural precision through sharp lighting and diagonal shadow play. This identity extends into a responsive digital portfolio, where the design language translates into a modern UI layout for mobile and tablet, balancing editorial-style imagery with clear, functional typography.

Style

Clean, Horizontal, Commercial, Minimalist

Techniques

Typography

Color
Pure White
Jet Black
Context

Advertising Campaign

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