Amy Friend Set Design Ltd: Brand Identity

Brand

Amy Friend Set Design Ltd

Date

Feb 2021

Description

Alex Hunting Studio developed the brand identity for Amy Friend Set Design Ltd, creating a visual language that balances architectural precision with tactile print techniques. The project encompasses a full suite of collateral, including stationery, business cards, and a digital portfolio website, all unified by a minimalist aesthetic and a focus on clean typography. Execution across both print and digital assets relies on a high-contrast palette and sharp geometric compositions. The identity utilizes debossed elements and heavyweight paper stocks to ground the brand's graphic output, while the web presence translates these design principles into a responsive UI. The resulting system presents a cohesive professional image through intentional layout design and polished motion graphics.

Style

Clean, Horizontal, Commercial, Minimalist

Techniques

Typography

Color

Pure White

Jet Black

Context

Advertising Campaign

Associated creatives

Alex Hunting StudioGraphic Design

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Amy Friend Set Design Ltd: Brand Identity

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