Alex Hunting Studio developed the brand identity for Amy Friend Set Design Ltd, creating a visual language that balances architectural precision with tactile print techniques. The project encompasses a full suite of collateral, including stationery, business cards, and a digital portfolio website, all unified by a minimalist aesthetic and a focus on clean typography.
Execution across both print and digital assets relies on a high-contrast palette and sharp geometric compositions. The identity utilizes debossed elements and heavyweight paper stocks to ground the brand's graphic output, while the web presence translates these design principles into a responsive UI. The resulting system presents a cohesive professional image through intentional layout design and polished motion graphics.
