Arts for Dementia

Feb 2024

The brand identity for Arts for Dementia is a comprehensive visual system that bridges public awareness with accessible creative engagement. Developed through a collaborative effort by Never Dull, Alex Hunting Studio, Warriors Studio, Casamira, and Univers, the project channels a structured yet energetic aesthetic. The system utilizes a minimalist, clean design language characterized by vibrant pastel palettes and high-contrast typography. Techniques such as motion graphics and 3D render/CGI are employed to create fluid, animated displays of cultural and creative activities, ranging from pottery to literature. The identity extends into tactile physical collateral, featuring printed business cards and large-scale architectural banners. Experimental layouts and digital glitch effects are integrated to maintain a modern, artistic sensibility across both digital interfaces and urban advertising installations.

Horizontal, Commercial

Public Awareness