Arts for Dementia: Brand Identity

Feb 2024

Arts for Dementia unveils a comprehensive brand identity system, developed through a collaborative design effort involving Never Dull, Alex Hunting Studio, Warriors Studio, Casamira, and Univers. This project functions as an extensive visual toolkit for the non-profit sector, encompassing everything from digital user interfaces to large-scale outdoor advertising. The system leans into a vibrant and highly structured aesthetic, utilizing a mix of flat vector graphics, clean typography, and motion graphics. The design language incorporates an energetic color palette of yellow, green, pink, and purple, paired with tactile textures and experimental collage layouts. Techniques such as 3D rendering and digital glitch effects further distinguish the brand's public awareness materials, ensuring a modern and accessible presence across both digital and physical touchpoints.

Horizontal, Commercial