ProjectBrand Identity

Amy Friend Set Design Ltd Brand Identity 2021
Associated creatives
Tags
Description
This image presents a close-up, angled view of printed brand identity collateral for Amy Friend Set Design Ltd, designed by Alex Hunting Studio. The composition features sharp, raised white debossed typography reading 'AMY FRIEND' set against a dark teal and amber portrait background visible beneath a clear plastic protective sleeve. Additional smaller typographic details and contact information appear subtly in white across the surface. The shot uses a shallow depth of field with angled lighting that casts soft shadows beneath the embossed letters, emphasizing the tactile printed texture.
Style
Horizontal, Commercial, Clean, Tactile, Polished
Techniques
Typography, Emboss & Deboss
Color
Pure White (40%)
Navy (60%)
Context
Advertising Campaign