Amy Friend Set Design Ltd Brand Identity 2021

Description

An overhead view displays a curated collection of printed collateral and brand identity materials for Amy Friend Set Design Ltd, designed by Alex Hunting Studio. Multiple booklets, cards, and printed sheets are neatly arranged on a stark white stepped display surface. The printed materials feature varied graphic compositions, including photographic portraits, abstract shapes, and prominent sans-serif typography displaying the company name. Strong direct lighting casts diagonal shadows across the display, creating high contrast against the clean white paper surfaces. The composition highlights precise grid alignment and modern graphic design principles throughout the collateral series.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Digital Media & Publishers

Color

Background

White Seamless

Context

Advertising Campaign