Ami

Sep 2025

For the Portraits D'ami Fall 2025 ad campaign, creative director Alexandre Mattiussi leans into the brand's signature Parisian ease, delivering a collection that feels both grounded and deeply human. Captured through the combined lenses of photographers Angelo Pennetta and Hedi Stanton, the series operates as an intimate study of individuality, moving away from high-gloss artifice to embrace a raw, documentary-style elegance. The imagery leverages natural light to accentuate the tactile qualities of the collection, from structured wool blazers and oversized denim to the subtle luster of leather accessories. By placing a diverse cast of subjects against varied urban backdrops—ranging from clean, tiled interiors to weathered city sidewalks—the campaign channels a sense of lived-in authenticity that feels refreshingly modern. Stylist Carlos Nazario bridges the gap between classic tailoring and contemporary streetwear, ensuring the silhouettes remain sharp yet accessible. The execution, supported by hair artist Benjamin Muller and makeup artist Adrien Pinault, prioritizes editorial minimalism, allowing the garments to integrate seamlessly into the daily rhythm of urban life. With creative direction from Mattiussi, the campaign functions as a cohesive portrait of the Ami community, successfully balancing commercial intent with a sophisticated, street-style aesthetic. The result is a series of portraits that celebrate style as a reflection of personality rather than a performance, cementing Ami's position at the intersection of luxury fashion and everyday urban identity.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion