Ami
AMI VESTIAIRE FW25
Brand
ProjectAMI VESTIAIRE FW25
Date
Oct 2025
Description
The AMI VESTIAIRE FW25 project presents a menswear fashion editorial campaign capturing a series of vignettes featuring model Mohamed Hassan. The imagery highlights seasonal wardrobe staples through a blend of domestic and urban settings, emphasizing the tactile nature of textiles including raw denim, wool, and heavy knitwear. Photographer Leon Prost leads the visual direction, moving between indoor settings defined by sharp, directional flash and outdoor portraits lit by warm natural light. Styled by Marie-Therese Haustein, the campaign maintains a consistent clean aesthetic that juxtaposes layered ensembles against structured architectural backgrounds.
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