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Ami: AMI SS25 STOLEN STORIES

Brand
Ami
Date

Oct 2025

Description

Ami presents the SS25 'Stolen Stories' collection through a series of fashion editorial portraits. The campaign highlights modern tailoring and relaxed silhouettes, utilizing a muted palette of pastels and warm earth tones to ground the brand's aesthetic. Photographer Alexandre Haefeli captures the collection against a recurring backdrop of draped, pleated beige fabric. The imagery emphasizes clean lines and soft textures, complemented by minimalist styling and soft, diffused studio lighting. Styling by Manon Hvejsel Sarron focuses on coordinated monochromatic looks, featuring pieces such as oversized knitwear, structured jackets, and fluid trousers. The project features model Viktoriia Afanasieva, with hair by Michael Delmas and makeup by Mouna Benouhoud.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries
Designer Fashion
Color
Cream
Background

Fabric Texture

Context

Lookbook

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