Ami

Oct 2025

Ami presents its Spring/Summer 2025 collection, 'Stolen Stories,' through a series of editorial portraits. The campaign highlights a focus on modern tailoring and relaxed silhouettes, utilizing a muted palette of warm neutrals and soft pastels to showcase the collection's refined textures. Photographed by Alexandre Haefeli, the images feature model Viktoriia Afanasieva alongside supporting talent against a consistent backdrop of draped, pleated beige fabric. The aesthetic leans into a clean, minimalist style, relying on soft light to emphasize the structured lines of the garments, from tailored suiting to monochromatic knits and fluid cotton pieces. Styling was led by Manon Hvejsel Sarron, with hair by Michael Delmas and makeup by Mouna Benouhoud.

Editorial, Vertical, Clean

Soft Light

Designer Fashion

Fabric Texture

Lookbook