Ami

Jun 2026

For the AMI S/S 27 collection, designer Alexandre Mattiussi delivers a masterclass in modern sartorial duality, blending the structured rigor of classic luxury tailoring with the spirited energy of contemporary sportswear. This expansive editorial project, captured through the lens of photographer Bruno Staub, leans into a minimalist aesthetic where every composition serves to elevate the tactile quality of the textiles. Against clean, off-white studio backdrops, the campaign employs bright, even lighting to highlight a vibrant palette of bold reds, sunshine yellows, and deep navies, all while accentuating the interplay of fabric textures from sleek nylon windbreakers to plush, suede-clad ensembles. Fashion director Elodie David Touboul expertly navigates this juxtaposition, layering traditional button-down shirts and ties beneath athletic-inspired shorts and graphic knitwear to define a fresh, urban silhouette. The project relies on a deliberate balance of editorial poise and commercial clarity, with hair by Benjamin Muller and makeup by Adrien Pinault maintaining a polished, understated look across a diverse cast. Through the integration of natural light and precision studio strobe techniques, the imagery achieves a sharp, contemporary resonance. By fusing formal blazers with casual, high-sheen technical layers, the S/S 27 lookbook captures the essence of a modern wardrobe that refuses to compromise between comfort and sophisticated, high-fashion storytelling.

Editorial, Vertical, Vertical

Studio strobe, Studio strobe, Natural light, Natural light, Natural light

Luxury Fashion Houses, Fashion