Ami: AMI Paris x Antoine Dupont

Oct 2023

Ami Paris partners with French rugby athlete Antoine Dupont for a luxury fashion collaboration. The campaign showcases a series of studio portraits that blend athletic presence with a clean, editorial aesthetic. Photographer Darren Gwynn works with art director Jonathan Ferrari and stylist Nelly Carle to frame Dupont against minimalist, studio-based backgrounds. The project leans into a mix of vertical and square compositions, utilizing both warm color tones and high-contrast monochrome treatments. Techniques such as chiaroscuro and raw, natural light are employed to highlight fabric textures and the structured design of the collection. The imagery emphasizes the brand identity through prominent typography while maintaining a focus on portraiture.

Vertical, Commercial, Clean

Natural light

Advertising Campaign