Ami

Oct 2025

The AMI Paris Spring Summer 26 campaign presents a study in relaxed tailoring and architectural simplicity. Captured by photographer Antonino Cafiero, the imagery leans into a minimalist aesthetic, setting sharp, structured silhouettes against unfinished, raw plaster backgrounds and rustic Parisian interiors. Fashion editor and stylist Elodie David Touboul curates a collection defined by oversized blazers, deconstructed trench coats, and layered shirting. The styling pairs utilitarian sensibilities with elevated essentials, while casting director Piergiorgio Del Moro and art director Sofiane Lahcen maintain a cohesive visual identity across the series. Bathed in soft natural light, the campaign emphasises the fluidity of fabrics and clean lines of the collection.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Advertising Campaign