Ami: AMI Paris Qixi Capsule Collection 2025
Brand
Date
Jul 2025
Description
The AMI Paris Qixi Capsule Collection 2025 campaign presents a series of location-based editorial images shot outdoors. The visuals feature models Felix Cheong-Macleod and Houjing Cui, showcasing pieces designed by Alexandre Mattiussi. Photographer Luca Meneghel leans into a clean, observational style, capturing the collection against light-coloured urban exteriors and soft, natural light. The series integrates warm tones and verdant foliage to frame the garments, maintaining a crisp aesthetic throughout the campaign.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Blush
Background
Alley
Context
Advertising Campaign
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