Ami
AMI Paris Qixi Capsule Collection 2025
Brand
Date
Jul 2025
Description
Ami presents the 2025 Qixi Capsule Collection through a series of location-based editorial portraits. Designer Alexandre Mattiussi crafts a selection that emphasizes structured shirting and pleated silhouettes, captured here in a clean, outdoor environment. Photographer Luca Meneghel utilizes natural light to frame models Felix Cheong-Macleod and Houjing Cui against an urban alleyway backdrop. The campaign leans into a warm, observational aesthetic, highlighting the collection's textural contrast between crisp cotton and plaid fabrications.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Pure White
Blush
Background
Alley
Context
Advertising Campaign
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