Ami

Apr 2026

The AMI Paris Le Casting campaign serves as a masterclass in modern luxury fashion, stripping away the excess of high-concept production to prioritize the raw, approachable charm of its subject. Under the guidance of creative directors Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the project leans into a clean, editorial aesthetic that emphasizes the tactile quality of the collection. By utilizing studio strobe lighting against a minimalist, seamless white background, photographer Bruno Staub captures an intimate portrait series that feels both authentic and aspirational. The fashion-forward styling by Pau Avia elevates everyday staples—layering structured camel trench coats over plaid shirts and suede jackets—to create a look that is sophisticated yet fundamentally rooted in a relaxed, lifestyle-oriented sensibility. The resulting images channel a timeless appeal, proving that even within the high-stakes world of luxury fashion, a focus on texture, sharp tailoring, and genuine human expression remains the most compelling narrative device. Through this intentional editorial lens, the campaign avoids the pretension often associated with the industry, opting instead for a deliberate, commercial elegance that celebrates the nuances of personal style. The collaboration between the design vision of Alexandre Mattiussi and the precise creative direction results in a visual language that feels fresh, relevant, and perfectly aligned with the contemporary spirit of Ami Paris, cementing its place as a definitive touchstone for current portraiture.

Lifestyle, Editorial, Editorial, Vertical, Commercial, Vertical, Commercial

Studio strobe, Studio strobe

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion