Ami

Sep 2026

The AMI F/W 2026 campaign captures a sophisticated intersection of classic menswear and modern editorial minimalism, setting a high bar for contemporary designer fashion photography. Through the lens of photographer Karim Sadli, the campaign channels a sense of deliberate, high-key refinement that strips away background distractions to focus entirely on the garment textures and the rhythmic layering of the collection. Creative director Jean-Baptiste Talbourdet-Napoleone orchestrates a visual narrative that leans into the brand's heritage, utilizing a stark white studio backdrop to amplify the bold, graphic aesthetic. The imagery, punctuated by distinct, intentional typography, showcases the versatile styling expertise of fashion editor Elodie David Touboul, who balances rigid tailoring with casual accessories like baseball caps and loose ties to evoke an effortless, layered look. Featuring an ensemble cast including models such as Dara Gueye, Saskia de Brauw, and Rebecca Leigh Longendyke, the portraits emphasize a clean, monochromatic approach paired with soft light to delineate every detail of the bomber jackets, camel coats, and pinstriped trousers. By blending commercial precision with an artful, editorial sensibility, this campaign serves as a defining testament to Alexandre Mattiussi's vision, proving that minimalist execution can still command an incredibly strong and resonant presence in today’s competitive global fashion landscape.

Editorial, Commercial

Typography, High-key

Designer Fashion, Menswear, Fashion