Ami

Feb 2025

The AMI Catalog 2025 serves as a lookbook for the brand's latest menswear collection, focusing on relaxed silhouettes and signature knitwear staples. Photographer Remi Pujol and fashion stylist Manon Hvejsel Sarron present a series of portraits that emphasize clean tailoring and textural detailing across a range of crewneck sweatshirts, button-downs, and essential accessories. Captured in a studio setting, the project leans into a minimalist aesthetic, utilizing soft light and neutral, off-white backdrops to maintain a consistent visual language. Model Max Everist appears throughout the catalog, showcasing an understated contemporary wardrobe defined by precision and utility. The series emphasizes a commercial approach, highlighting subtle brand insignias and fine textile patterns through vertical compositions.

Vertical, Commercial, Clean, Minimalist

Soft Light

White Seamless

Catalogue