Ami Ami Brand Identity 2023

Description

A large wheat-pasted poster grid adorns an urban storefront exterior as part of the brand identity project for Ami Ami, featuring photography by William Arcand and illustration by Mathieu Dionne. The repeating paste-up layout displays a grid of distinct panels combining bold sans-serif text reading AMI AMI IS FOR THE LOVE OF GOOD WINE and VIVE LE VIN with graphic illustrations of figures holding wine boxes and abstract red wine glasses. The posters exhibit visible paper texture, creases, and overlapping edges characteristic of street-level flyposting. Below the display, a grey concrete sidewalk and curb line the building facade.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Spray paint / graffiti

Industries

Alcoholic Beverages

Color

Background

Street

Context

Out of Home (OOH)