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An open matchbook displaying bold black and red graphic illustrations, surrounded by matchbook packaging on a pale surface.

Ami Ami Brand Identity 2023

Associated creatives

Tags

Description

This clean commercial product photograph showcases the brand identity for Ami Ami, captured by photographer William Arcand with illustration by Mathieu Dionne and branding by Wedge. The composition features an open matchbook in the center displaying bold black and red graphic figures, surrounded by various closed matchbook packages on a pale blue-grey surface. Crisp natural light casts sharp geometric shadows across the scene, highlighting the matte paper textures and typography. The minimalist arrangement emphasizes the graphic design details and packaging aesthetics.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Beverages

Color

Pure White (50%)
Jet Black (30%)
Crimson (20%)

Background

Solid Colour

Context

E-commerce / Product