Ami

Jun 2026

The latest campaign for the Ami Alexandre Mattiussi D’été FW26 collection masterfully distills the essence of seasonal leisure through a refined lens of luxury fashion. Captured with a distinct sense of intimacy, the imagery leans into editorial minimalism, favoring an aesthetic that feels both approachable and aspirational. Photographer Victor Brun expertly utilizes natural light to ground the collection, letting the stark shadows against textured walls and the expansive, sun-drenched coastal backdrops do the heavy lifting. By stripping away excess, the creative direction allows the architectural silhouettes of the garments—ranging from vibrant, graphic-adorned tees to fluid, pleated maxi skirts—to take center stage. Fashion editor Javier De Pardo delivers a styling narrative that feels effortlessly chic, complemented by the understated grooming work of hair stylist Stephanie Farouze and makeup artist Emilie Green. Featuring models Avishag Amir and Valentin Humbroich, the project feels less like a traditional commercial and more like a captured moment in time, where the heat and light of a Mediterranean escape bleed into the fabric of the clothes. This collaboration under the vision of Alexandre Mattiussi succeeds by balancing the precision of high-end fashion design with the raw, lived-in energy of authentic lifestyle portraiture, ultimately reinforcing the brand’s ability to turn foundational wardrobe staples into enduring statements of style.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion