The Alo Pre-Fall 2026 campaign features model Bella Hadid in a series of editorial images that highlight the brand's latest sportswear collection. Photographed by Mert & Marcus, the series balances high-contrast studio portraiture with elevated outdoor settings.
Styling by Mimi Cuttrell focuses on a minimalist, performance-driven aesthetic, showcasing technical apparel against both clean white backgrounds and expansive urban skylines. The imagery employs natural light to maintain a polished, warm tone throughout the collection, emphasizing athletic movement and precise construction.
