Brand
ProjectPre-Fall 2026 Campaign

Alo Pre-Fall 2026 Campaign 2026
Associated creatives
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Description
Bella Hadid poses for the Alo Pre-Fall 2026 campaign, photographed by Mert and Marcus with styling by Mimi Cuttrell. The model wears a black sports bra and light grey athletic shorts while holding two light-coloured dumbbells. The portrait is shot against a clean white seamless background with bright studio lighting highlighting athletic apparel and sportswear design.