Alo

Sep 2026

Alo introduces 'The Bag Collection Fall 2026' through a series of commercial studio portraits captured by photographer Steven Meisel. The campaign features models Amelia Gray, Candice Swanepoel, Daiane Sodre, Ming Xi, and Natasha Poly, set against clean, high-key studio backdrops that emphasize the collection's focus on functional leather accessories and coordinated activewear. Creative direction by Raúl Martinez centers on high-energy, dynamic poses paired with minimalist prop elements like nautical ropes and chain links. The visual execution relies on polished, beauty-lit photography to highlight the material textures of the brand's new duffle, tote, and drawstring bags. Styling for the collection was directed by Carlyne Cerf De Dudzeele, with hair by Guido Palau, makeup by Pat McGrath, and set design by Mary Howard.

Commercial, Clean, Polished, Vertical

Bags & Accessories

White Seamless

Advertising Campaign