Alo introduces 'The Bag Collection Fall 2026' with a studio-based campaign that highlights the functional design of their latest accessories. Captured by photographer Steven Meisel, the campaign focuses on movement and versatility, positioning the brand's bags as extensions of activewear silhouettes.
The visuals lean into a polished and commercial aesthetic, utilizing high-key lighting to maintain clean, minimal compositions against stark studio backdrops. The project features models Amelia Gray, Candice Swanepoel, Daiane Sodre, Ming Xi, and Natasha Poly, who interact with the collection using nautical ropes and chain-link props to define the visual narrative.
Creative direction for the campaign was provided by Raúl Martinez, with styling led by Carlyne Cerf De Dudzeele. The creative team also included hair stylist Guido Palau, makeup artist Pat McGrath, manicurist Jin Soon Choi, and set designer Mary Howard, ensuring a consistent look across the accessories launch.
