The Pink Marshmallow campaign for Alo features talent Kylie Jenner in a series of studio portraits captured by photographers Mert & Marcus. The collection spans intimate editorial close-ups and clean commercial fashion shots, oscillating between high-contrast chiaroscuro lighting and bright, crisp studio compositions.
The imagery utilizes a monochrome palette and macro framing to highlight skin textures and facial contours, while wider compositions emphasize the athletic apparel. Throughout the project, the styling incorporates wet-look hair and consistent minimalist backdrops to maintain a polished, aesthetic focus on the sportswear.
