Brand
ProjectPre-Fall 2026 Campaign

Alo Pre-Fall 2026 Campaign 2026
Associated creatives
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Description
Model Bella Hadid poses for the Alo Pre-Fall 2026 campaign, captured by photographers Mert and Marcus with styling by Mimi Cuttrell. She wears a white athletic top and leans her arms over two white gymnastic rings framing her upper body. Her wet-look hair frames her face as she gazes directly at the camera with a serious expression. The background features a distant urban city skyline under a clear blue sky, illuminated by bright natural light.