Brand
ProjectPre-Fall 2026 Campaign

Alo Pre-Fall 2026 Campaign 2026
Associated creatives
Tags
Description
This portrait features model Bella Hadid captured for the Alo Pre-Fall 2026 campaign by photography duo Mert and Marcus, styled by Mimi Cuttrell. She wears a black athletic sports bra detailed with contrasting white trim along the scoop neckline and bottom band. Her damp, tousled hair frames her face as she gazes directly forward while holding a small yellow wildflower gently between her lips. The lighting is bright and clean, highlighting warm skin tones against a minimal white background.