Alexander McQueen: McQueen S/S25

Oct 2024

The Alexander McQueen S/S25 campaign explores the intersection of precision tailoring and organic, fibrous environments. Shot by photographer Kayla Connors with art direction by Christopher Simmonds, the series leans into a monochromatic palette of stark white and black, emphasizing the tactile quality of the collection. Sarah Richardson's styling highlights structural garments alongside fluid draping, set against cascading vertical textile installations. The editorial work is unified by soft, diffused studio lighting and moody atmospheres, with sleek hair by Gary Gill and graphic makeup by Daniel Sallstrom providing a polished, contemporary contrast to the raw, tactile background elements.

Editorial, Vertical

Soft Light

Advertising Campaign