Alexander McQueen
McQueen S/S25
Oct 2024
The Alexander McQueen S/S25 campaign highlights the luxury fashion house's sharp tailoring and sculptural aesthetics through a series of editorial portraits. Captured by photographer Kayla Connors, the imagery emphasizes the collection's complex silhouettes—from metallic beadwork to voluminous, feathery textures—against a consistent, monochromatic backdrop of draped, fibrous white textiles. Art direction by Christopher Simmonds maintains a cohesive, tactile visual language across the series, utilizing diffused, soft light to accentuate clean lines and material depth. The campaign features fashion styling by Sarah Richardson, with hair styling by Gary Gill and makeup artistry by Daniel Sallstrom, whose graphic applications bring a polished, modern edge to the atmospheric, editorial framing.
Editorial, Vertical
Soft Light
Luxury Fashion Houses
Advertising Campaign
