Alexander McQueen

Jul 2024

The Alexander McQueen Pre-AW24 lookbook presents a focused exploration of silhouette and architectural detail, captured through the lens of photographer Bieke Depoorter. Under the creative direction of Seán McGirr, the collection balances structured tailoring with fluid draping, set against a backdrop of industrial concrete, warm wood-paneled interiors, and moody nocturnal environments. The imagery employs a rigorous play of shadow and light, oscillating between natural daylight and sharp, directional artificial beams to accentuate the tactile qualities of leather, denim, and textured knits. By foregrounding clean, vertical compositions and atmospheric environments, the editorial highlights the collection's sharp geometric cutouts and utility-inspired tailoring. Casting by Ben Grimes features models Nyajuok G and Xie Xinwen, among others, to anchor the aesthetic in a raw, cinematic narrative.

Lifestyle