Alexander McQueen: McQueen Pre-AW24 Lookbook

Jul 2024

The Alexander McQueen Pre-AW24 lookbook presents a collection marked by structured silhouettes and a play on architectural tension. Under the creative design of Seán McGirr, the imagery—captured by photographer Bieke Depoorter—navigates between moody interior vignettes and expansive outdoor settings, utilizing warm, directional lighting to emphasize the tactility of fabrics and clean lines of the garments. The project leans into a cinematic and atmospheric aesthetic, weaving together pieces ranging from heavy leather bombers and utility jackets to fluid, draped evening dresses. Featuring models Nyajuok G and Xie Xinwen, the editorial employs deliberate framing against raw concrete, wood-paneled walls, and overcast skies. With casting directed by Ben Grimes, the photography emphasizes a minimalist and clean approach, often opting for hard light to carve out geometric shadows that mirror the collection's sharp, intentional tailoring.

Lifestyle