Alexander McQueen

Jul 2024

McQueen Characters is a fashion portrait project by Alexander McQueen, showcasing the brand’s latest silhouettes through a series of monochrome editorial captures. Photographed by Kayla Connors and styled by Marie Chaix, the campaign leans into a formalist approach, presenting each subject within an ornate gold picture frame set against a patterned floral wallpaper. The imagery focuses on architectural tailoring and fabric textures, utilizing clean studio lighting and analogue techniques to define the sculptural forms of the collection. The production features hair by Gary Gill and makeup by Daniel Sallstrom, working alongside casting director Ben Grimes to highlight the individual profiles of models including Awwal Adeoti, Bebe Parnell, Libby Bennett, Nyajuok G, Owen Ruppersburg, and Reuben Larkin.

Editorial, Vertical, Monochrome, Clean

Analogue / film

Luxury Fashion Houses

White Seamless

Advertising Campaign