Alexander McQueen: McQueen Characters

Brand

Alexander McQueen

Date

Jul 2024

Description

Alexander McQueen presents McQueen Characters, an editorial fashion series that explores the house's latest silhouettes through a series of stark, monochrome portraits. Photographer Kayla Connors captures the collection within the confines of ornate gold frames, set against contrasting patterned floral wallpaper. The imagery leans into a clean, analogue-style aesthetic that highlights the architectural tailoring and voluminous textures of the garments. Creative direction is guided by designer Seán McGirr, with styling by Marie Chaix. The production integrates precise grooming, featuring hair by Gary Gill and makeup by Daniel Sallstrom, to define the high-contrast look of the subjects. The project features models Awwal Adeoti, Bebe Parnell, Libby Bennett, Nyajuok G, Owen Ruppersburg, and Reuben Larkin, with casting directed by Ben Grimes.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black

Background

White Seamless

Context

Advertising Campaign